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Happy Holidays and Merry Christmas. With only a few days away from 2020, let’s sum up our 2019. We do so with a “Wow!” From Beautycounter’s ability to rally over 3,000 voices on Capital Hill demanding regulation in the beauty industry, to watching each of the five big technology giants cross data privacy and protection lines, 2019 seemed to have been a nail biter. We have your recap right here!
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More than ever, consumers are motivated by what their favorite influencers are endorsing through their social media channels. In this episode, Pam Deese, attorney of Arent Fox, walks us through what it means to hold the torch of influence in today’s digital world. Be sure to tune in!
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Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with their hand in the cookie jar. Pete Spande, Publisher of Business Insider, and Dave Grimaldi, Executive VP of Interactive Advertising Bureau (IAB), talk us through what this means for the digital marketing world. Take a listen!
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A global movement in data privacy law is happening as the EU is setting new standards, making data privacy a fundamental human right. Business reputations hang in the balance. Don’t let yours fall short. Cobun Zweifel-Keegan, Deputy Director, Privacy Initiatives (who operates the BBB EU Privacy Shield program) & Jon Brescia, VP Digital Advertising Accountability Program give us an inside look at what you need to know.
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Consumer reviews are more than a business’ privilege to boost its reputation. They are a consumer’s right. The Federal Trade Commissions (FTC) sees consumer reviews as a tool that allows customers to learn about a company before doing business with them. Carl Settlemyer, Attorney, at the FTC helps businesses understand how to comply with the Consumer Review Fairness Act.