A global movement in data privacy law is happening as the EU is setting new standards, making data privacy a fundamental human right. Business reputations hang in the balance. Don’t let yours fall short. Cobun Zweifel-Keegan, Deputy Director, Privacy Initiatives (who operates the BBB EU Privacy Shield program) & Jon Brescia, VP Digital Advertising Accountability Program give us an inside look at what you need to know.
Today, more than ever, companies large and small are conducting business all over the world, so it begs the question: what happens when businesses transfer personal data across borders? Here to help us understand how US companies safeguard their EU customers’ data is Frances Henderson, Director of Privacy Initiatives and Bryant Fry, Deputy Director of BBB EU Privacy Shield. Join us to hear more about this essential topic in-depth.