Tag Archives: Advertising Regulation

Self-Regulation in Political Advertising



“Politics has become so expensive that it takes a lot of money even to be defeated.” That’s what humorist Will Rogers said about political campaigns in the 1930s, well before the advent of digital advertising. 

According to the US Federal Election Commission, candidates for the US Senate and House of Representatives spent a record $5.25 billion dollars on advertising in their quest for public office in 2018. Projections for 2020 Congressional campaign spending top $6 billion. 

Continue reading Self-Regulation in Political Advertising


American Election Law Equals Transparency



Political advertising and trust? They should go hand and hand. Now, to address this elephant in the room, BBB National Programs’ Digital Advertising Accountability Program (DAAP) launched the new Political Advertising program.

We can all breathe a sigh of relief, knowing that the BBB National Programs’ DAAP will be monitoring the transparency of political advertising this year. Hit play to hear from Jon Brescia, VP of Digital Advertising Accountability Program, and Ayaz Minhas, Programs Manager for Data Privacy and Digital Programs discuss this exciting new development!

Read full press release.


New Legislation on Hidden Fees



Many individuals have concluded that hidden fees are a part of life. This notion leaves consumers feeling powerless when it comes to getting nickeled and dimed by big corporations, figuring this is just the way it is. On the other side of the fence, business leaders say they’re just doing what they need to do to stay competitive in their industry. We find this common practice in event ticketing, cable TV, and travel. Who can blame them? It’s a bit of a catch-22. 

Continue reading New Legislation on Hidden Fees


Hidden Fees Brought to Light



Hidden fees aren’t just a consumer issue – it’s a problem for businesses as well. The inability to play fair or advertise honestly eventually impacts the reputation of a company, and many times, industries as a whole. Anna Laitin, Director of Financial Policy at Consumer Reports, gives us an inside look at how they’re tackling this issue head-on for both businesses’ and consumers’ well being.


New Norms for Advertising



Socrates once said, “The secret of change is to focus all your energy not on fighting the old, but on building the new.” The wisest advertisers know this and know it well. As our societal norms transform and shift towards acceptance of all people regardless of race, sexual orientation, religious affiliations, and background, advertising continues to evolve in these waves of change. 

Continue reading New Norms for Advertising