Tag Archives: CCPA

Predicting the Future for Business in 2020



Along with holiday parties, gifts, family gatherings, and cookies, this is the time of year when we look back at what happened in the past 12 months and look forward to the New Year. We’ve put fresh batteries in our crystal ball and have divined four topics we’ll be talking about this time next year.

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2020 Industry Trend Predictions



Happy New Year! New beginnings bring new trends. In this episode, we weigh in on what to expect for 2020 in business and our marketplace. We cover the gamut from self-driving cars to how the CCPA law will continue to change the landscape of data collection. Join us for a quick stroll through what to expect as we begin again in 2020!


Digital Marketing in a Cookieless World



There’s a fairy tale where the moral of the story is simple: Don’t kill the goose that lays the golden egg. But, we may be witnessing the high-tech version of what happens when you ignore that advice.

Since 1994, the wheels of e-commerce have been greased by tracking what websites you visit. Consumers have grumbled about their data being collected, but the result has been highly targeted ads, offers, and suggestions that appeal to likely buyers. Businesses thrive and billions of ad dollars are linked to so-called tracking “cookies.”

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Marketing in a Consumer Consent World



Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with their hand in the cookie jar. Pete Spande, Publisher of Business Insider, and Dave Grimaldi, Executive VP of Interactive Advertising Bureau (IAB), talk us through what this means for the digital marketing world. Take a listen!