Tag Archives: Cookies

Digital Marketing in a Cookieless World



There’s a fairy tale where the moral of the story is simple: Don’t kill the goose that lays the golden egg. But, we may be witnessing the high-tech version of what happens when you ignore that advice.

Since 1994, the wheels of e-commerce have been greased by tracking what websites you visit. Consumers have grumbled about their data being collected, but the result has been highly targeted ads, offers, and suggestions that appeal to likely buyers. Businesses thrive and billions of ad dollars are linked to so-called tracking “cookies.”

Continue reading Digital Marketing in a Cookieless World


Marketing in a Consumer Consent World



Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with their hand in the cookie jar. Pete Spande, Publisher of Business Insider, and Dave Grimaldi, Executive VP of Interactive Advertising Bureau (IAB), talk us through what this means for the digital marketing world. Take a listen!


Feel Like Somebody’s Watching You?



We have been discussing retail on our Better Series podcast, and now, we’re approaching the time a year of “no mercy” on the wealth of ads reminding us to shop ’til we drop. So, it’s time to recap our Online Ads That Know You episode.

Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program joined us for a 2-part episode which helped demystify how to take control of the online ads we see. On the second episode, they provide tips on how we can own our online advertising experience. Take notes!


Additional Resources 
BBB National Programs Website 
Advertising Self-Regulatory Council Website 
Digital Advertising Alliance (DAA) Self- Regulatory Program Website 
Your Ad Choices Website  
BBB Institute for Marketplace Trust

Online Ads That Know You Part 2



Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program are back to help us understand how to take control of the online ads we see. In a previous episode, they walked us through the technology and the data used to make interest-based advertising work. In this episode, they dive in deeper with tips on how we can own our online advertising experience.


Additional Resources 
BBB National Programs Website 
Advertising Self-Regulatory Council Website 
Digital Advertising Alliance (DAA) Self- Regulatory Program Website 
Your Ad Choices Website  
BBB Institute for Marketplace Trust