Tag Archives: Cookies

The Ad Blocker



Remember the classic cartoon, Tom and Jerry? Consider digital advertisers as Tom and consumers like Jerry. Every time digital marketers think they’ve found the perfect plan to sell consumers on their every desire, Jerry slams the door right on Tom. How? With adblocking! Will this game of cat and mouse end? Well, Neal Thurman, Director of Coalition for Better Ads, gives us the full download of how he feels this chase will continue to evolve (not end). Don’t miss out, it’s a good one!


Digital Marketing in a Cookieless World



There’s a fairy tale where the moral of the story is simple: Don’t kill the goose that lays the golden egg. But, we may be witnessing the high-tech version of what happens when you ignore that advice.

Since 1994, the wheels of e-commerce have been greased by tracking what websites you visit. Consumers have grumbled about their data being collected, but the result has been highly targeted ads, offers, and suggestions that appeal to likely buyers. Businesses thrive and billions of ad dollars are linked to so-called tracking “cookies.”

Continue reading Digital Marketing in a Cookieless World


Marketing in a Consumer Consent World



Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with their hand in the cookie jar. Pete Spande, Publisher of Business Insider, and Dave Grimaldi, Executive VP of Interactive Advertising Bureau (IAB), talk us through what this means for the digital marketing world. Take a listen!


Feel Like Somebody’s Watching You?



We have been discussing retail on our Better Series podcast, and now, we’re approaching the time a year of “no mercy” on the wealth of ads reminding us to shop ’til we drop. So, it’s time to recap our Online Ads That Know You episode.

Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program joined us for a 2-part episode which helped demystify how to take control of the online ads we see. On the second episode, they provide tips on how we can own our online advertising experience. Take notes!


Additional Resources 
BBB National Programs Website 
Advertising Self-Regulatory Council Website 
Digital Advertising Alliance (DAA) Self- Regulatory Program Website 
Your Ad Choices Website  
BBB Institute for Marketplace Trust