Tag Archives: Digital Advertising Accountability Program

Self-Regulation in Political Advertising

“Politics has become so expensive that it takes a lot of money even to be defeated.” That’s what humorist Will Rogers said about political campaigns in the 1930s, well before the advent of digital advertising. 

According to the US Federal Election Commission, candidates for the US Senate and House of Representatives spent a record $5.25 billion dollars on advertising in their quest for public office in 2018. Projections for 2020 Congressional campaign spending top $6 billion. 

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American Election Law Equals Transparency

Political advertising and trust? They should go hand and hand. Now, to address this elephant in the room, BBB National Programs’ Digital Advertising Accountability Program (DAAP) launched the new Political Advertising program.

We can all breathe a sigh of relief, knowing that the BBB National Programs’ DAAP will be monitoring the transparency of political advertising this year. Hit play to hear from Jon Brescia, VP of Digital Advertising Accountability Program, and Ayaz Minhas, Programs Manager for Data Privacy and Digital Programs discuss this exciting new development!

Read full press release.

The Movement of Data Protection – Episode Transcript


Listen to the full episode by clicking here. 

Introduction: Welcome to the BBB national programs podcast, the Bistro, where we will discuss today’s hottest consumer trends, predict the future with consumer experts, and learn how elite businesses and entrepreneurs continue to push the envelope to meet and shape the consumers’ needs in the marketplace. 

Elaine: Hello, and welcome to the Bistro podcast. I’m your host Elaine Espinola. Today we’re going to talk about privacy. Joining us in the studio is Cobun Zweifel-Keegan from BBB EU privacy shield and Jon Brescia from the Digital Advertising Accountability Program. Both programs are part of the BBB national programs. Now, we’ve talked privacy before, but we wanted to take a more expansive look at the topic, especially in regards to the EU and the US and their differing approaches on the subject. So why the EU? Well, in 2018, GDPR came into effect. Let’s get started. John, Cobun – thank you so much for being here. 

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Data Privacy Day 2020: What do new privacy laws mean for businesses?


You may not have noticed, but between the parades and football games, there was a seismic event on New Year’s Day 2020 that fundamentally changed the way we treat privacy in the United States. The California Consumer Privacy Act (or CCPA) went into effect, requiring businesses to give California residents an unprecedented level of access to, and control over, their personal information.

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Domino Effect of CCPA

To continue our #dataprivacyday conversations, Jon Brescia, VP of BBB NP Digital Advertising Accountability Program and Cobun Zweifel-Keegan, Deputy Director of BBB NP Privacy Initiatives give us a full download of CCPA and how the rest of the country will follow suit. Don’t miss out!