CFBAI: A BBB National Program



Childhood obesity is a serious national and global problem. With the influence that advertising has on young children’s consumption, self-regulation is a method used to assist in tackling the issue. Advertising to small children is framed by a mix of legislation and advertising self-regulation through programs such as the Children Food & Beverages Advertising Initiative or CFBAI. Learn more about how CFBAI works to improve food advertising directed to children.


Data Privacy + Scam Recap



We take a look back and bring you episodes from 2018 that helped us avoid the pitfalls of scams and taught us how to protect our data better. Join us as we revisit our episodes Internet Safety for Children, Consumer Moving Rights, and Unlocking Cryptocurrency. Gain a fresh reminder on how to ensure we do business better.


Evolution of Customer Service



There is no argument that customer service has been transformed. The bar has been raised and the demands of what exceptional customer service looks like have undoubtedly been elevated. Majorie Bynum, President and CEO of SOCAP International stops by the Better Series podcast where she breaks down how customer care and customer experience are both required to enhance the consumer journey.

 

 


Women’s Purchasing Power



Women make over 90% of all household purchases. This doesn’t only include groceries and cleaning supplies. Oh no, we’re talking power tools, cars, and major household goods. You don’t want to skip this episode. Susan Dobscha, Professor of Marketing at Bentley University details the consumer power held by women!

Happy #nationalwomenshistorymonth!


Empowering Women to Lead



We are continuing to celebrate nationalwomenshistorymonth, as we honor women taking their seats at the table. Cheryl Wood of Cheryl Empowers talks womenleaders and how to create and become one. Join us on the Better Series podcast where we discuss how women are no longer waiting for an invitation to lead.