Tag Archives: FTC

Consumer Review Fairness Act Protects Businesses and Customers



Thumper’s Mom in the Disney movie Bambi dispensed this advice about sharing your opinion: “If you can’t say anything nice, don’t say anything at all.” No matter your approach to giving praise or constructive criticism, we are living in the Golden Age of Sharing. 

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Protecting Your Small Business Online



It’s been nearly 15 years since the term “data breach” entered the popular lexicon. Since 2005 there have been more than 10,800 data breaches that exposed more than 1.6B records in the US. And, we’re still counting. Today, more than half of the breaches that are reported to government officials are the result of cyberattacks.

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Consumer Reviews vs. Business’ Reputation



Consumer reviews are more than a business’ privilege to boost its reputation. They are a consumer’s right. The Federal Trade Commissions (FTC) sees consumer reviews as a tool that allows customers to learn about a company before doing business with them. Carl Settlemyer, Attorney, at the FTC helps businesses understand how to comply with the Consumer Review Fairness Act.


CARU to the Rescue



Content, content, content! Everything is becoming content. Has anyone else noticed this? Our world has made a major shift towards content production, and it’s all thanks to major online platforms like Google and YouTube alongside the development of tablets and smart technology. Google averages 40,000 searches every second, according to Forbes! That totals out to 3.5 billion searches every day. Mind-boggling. With this tsunami of data being pushed out every day, you can’t help but wonder where is all our data going, who is using our data and for what?

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Cybersecurity for Small Businesses



Small businesses! You are NOT immune from cyber-attacks. Hackers do not discriminate when it comes to who they target. Now more than ever, cybersecurity is a critical need in the world of small and medium-sized businesses. Lisa Shifferle, an attorney in the FTC’s Division of Consumer and Business Education, shares her insights on this pertinent topic. Small business owners, you’ll want to take notes on this one!