Tag Archives: FTC

Direct Selling in the Age of a Pandemic



COVID-19 has left millions of Americans unemployed and seeking new solutions to help them navigate the tough road ahead. Some have turned to the direct selling industry, chasing claims of financial freedom. Peter Marinello, Direct Selling Self-Regulatory Council (DSSRC) Vice President, and Howard J. Smith, one of the DSSRC’s attorneys, help us explore the unique world of direct selling and fill us in on the COVID-related claims that have kept them busier than usual over the last several months.


Consumer Review Fairness Act Protects Businesses and Customers



Thumper’s Mom in the Disney movie Bambi dispensed this advice about sharing your opinion: “If you can’t say anything nice, don’t say anything at all.” No matter your approach to giving praise or constructive criticism, we are living in the Golden Age of Sharing. 

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Protecting Your Small Business Online



It’s been nearly 15 years since the term “data breach” entered the popular lexicon. Since 2005 there have been more than 10,800 data breaches that exposed more than 1.6B records in the US. And, we’re still counting. Today, more than half of the breaches that are reported to government officials are the result of cyberattacks.

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Consumer Reviews vs. Business’ Reputation



Consumer reviews are more than a business’ privilege to boost its reputation. They are a consumer’s right. The Federal Trade Commissions (FTC) sees consumer reviews as a tool that allows customers to learn about a company before doing business with them. Carl Settlemyer, Attorney, at the FTC helps businesses understand how to comply with the Consumer Review Fairness Act.


CARU to the Rescue



Content, content, content! Everything is becoming content. Has anyone else noticed this? Our world has made a major shift towards content production, and it’s all thanks to major online platforms like Google and YouTube alongside the development of tablets and smart technology. Google averages 40,000 searches every second, according to Forbes! That totals out to 3.5 billion searches every day. Mind-boggling. With this tsunami of data being pushed out every day, you can’t help but wonder where is all our data going, who is using our data and for what?

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