“Politics has become so expensive that it takes a lot of money even to be defeated.” That’s what humorist Will Rogers said about political campaigns in the 1930s, well before the advent of digital advertising.
According to the US Federal Election Commission, candidates for the US Senate and House of Representatives spent a record $5.25 billion dollars on advertising in their quest for public office in 2018. Projections for 2020 Congressional campaign spending top $6 billion.
Continue reading Self-Regulation in Political Advertising
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Political advertising and trust? They should go hand and hand. Now, to address this elephant in the room, BBB National Programs’ Digital Advertising Accountability Program (DAAP) launched the new Political Advertising program.
We can all breathe a sigh of relief, knowing that the BBB National Programs’ DAAP will be monitoring the transparency of political advertising this year. Hit play to hear from Jon Brescia, VP of Digital Advertising Accountability Program, and Ayaz Minhas, Programs Manager for Data Privacy and Digital Programs discuss this exciting new development!
Read full press release.