Socrates once said, “The secret of change is to focus all your energy not on fighting the old, but on building the new.” The wisest advertisers know this and know it well. As our societal norms transform and shift towards acceptance of all people regardless of race, sexual orientation, religious affiliations, and background, advertising continues to evolve in these waves of change.
Continue reading New Norms for Advertising
“We can do it!” These are the words from the famous Rosie the Riveter poster of WWII. When we think of advertisements that have stood the test of time, this one comes to mind first. To recruit women in the workforce during WWII, the US government made a genius move and created this ad that has remained an iconic symbol of working women today.
Continue reading The Evolution of Advertising
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Consumers are committing to brands who are taking stands on social issues. More than ever, advertisers are turning towards what makes their audience tick. Sheila Millar, a partner at Keller & Heckman LLP, gives her insights on what to expect for the future of advertising regulation. Are you in or out?