Socrates once said, “The secret of change is to focus all your energy not on fighting the old, but on building the new.” The wisest advertisers know this and know it well. As our societal norms transform and shift towards acceptance of all people regardless of race, sexual orientation, religious affiliations, and background, advertising continues to evolve in these waves of change.
Continue reading New Norms for Advertising
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Consumers are committing to brands who are taking stands on social issues. More than ever, advertisers are turning towards what makes their audience tick. Sheila Millar, a partner at Keller & Heckman LLP, gives her insights on what to expect for the future of advertising regulation. Are you in or out?