Tag Archives: Interest-Based Advertising

Feel Like Somebody’s Watching You?



We have been discussing retail on our Better Series podcast, and now, we’re approaching the time a year of “no mercy” on the wealth of ads reminding us to shop ’til we drop. So, it’s time to recap our Online Ads That Know You episode.

Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program joined us for a 2-part episode which helped demystify how to take control of the online ads we see. On the second episode, they provide tips on how we can own our online advertising experience. Take notes!


Additional Resources 
BBB National Programs Website 
Advertising Self-Regulatory Council Website 
Digital Advertising Alliance (DAA) Self- Regulatory Program Website 
Your Ad Choices Website  
BBB Institute for Marketplace Trust

Online Ads That Know You Part 2



Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program are back to help us understand how to take control of the online ads we see. In a previous episode, they walked us through the technology and the data used to make interest-based advertising work. In this episode, they dive in deeper with tips on how we can own our online advertising experience.


Additional Resources 
BBB National Programs Website 
Advertising Self-Regulatory Council Website 
Digital Advertising Alliance (DAA) Self- Regulatory Program Website 
Your Ad Choices Website  
BBB Institute for Marketplace Trust

Online Ads That Know You – Part 1



Have you ever searched a website realizing after leaving it, there are ads following you everywhere you go online related to what you just browsed? You are indeed being followed. Ready to take control of how much data advertisers can utilize from you to remain in front of you? Tune in to this two-part episode where Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program tell you how.


Additional Resources
BBB National Programs Website
Advertising Self-Regulatory Council Website
Digital Advertising Alliance (DAA) Self- Regulatory Program Website
Your Ad Choices Website 
BBB Institute for Marketplace Trust