Tag Archives: Digital Marketing

Digital Marketing in a Cookieless World



There’s a fairy tale where the moral of the story is simple: Don’t kill the goose that lays the golden egg. But, we may be witnessing the high-tech version of what happens when you ignore that advice.

Since 1994, the wheels of e-commerce have been greased by tracking what websites you visit. Consumers have grumbled about their data being collected, but the result has been highly targeted ads, offers, and suggestions that appeal to likely buyers. Businesses thrive and billions of ad dollars are linked to so-called tracking “cookies.”

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