The world has increasingly become digitized as advancements in technology have made it possible for people to stay connected. 2020 heightened this digital state due to the coronavirus pandemic (COVID-19). With physical distancing required, the number of people utilizing technology for day-to-day activities skyrocketed.
While recent years have seen digital footprints expand across user demographics from children using Messenger Kids to adults working from home, there is one core user base that stands out. Teens.