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Remember the classic cartoon, Tom and Jerry? Consider digital advertisers as Tom and consumers like Jerry. Every time digital marketers think they’ve found the perfect plan to sell consumers on their every desire, Jerry slams the door right on Tom. How? With adblocking! Will this game of cat and mouse end? Well, Neal Thurman, Director of Coalition for Better Ads, gives us the full download of how he feels this chase will continue to evolve (not end). Don’t miss out, it’s a good one!
