Category Archives: The Accountability Studio

Feel Like Somebody’s Watching You?

September 25, 2019The Accountability StudioCookies, Interest-Based Advertising, Online Advertising, Retargeting Advertising, The Accountability StudioBBB National Programs

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We have been discussing retail on our podcast, and now, we’re approaching the time a year of “no mercy” on the wealth of ads reminding us to shop ’til we drop. So, it’s time to recap our Online Ads That Know You episode.

Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program joined us for a 2-part episode which helped demystify how to take control of the online ads we see. On the second episode, they provide tips on how we can own our online advertising experience. Take notes!

Additional Resources 
BBB National Programs Website 
Advertising Self-Regulatory Council Website 
Digital Advertising Alliance (DAA) Self- Regulatory Program Website 
Your Ad Choices Website  
BBB Institute for Marketplace Trust

Boldly Going

September 18, 2019The Accountability StudioMorning Brew, Retail, Retail Apocalypse, Retail Brew, The Accountability StudioBBB National Programs

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Brand, experience, customer foreknowledge – oh my! It all advice Halie LeSavage, Retail Editor at the Morning Brew provides to retailers on this insightful episode. Don’t miss this last segment of our Retail Therapy series. Up next is our panel with industry experts.

I Shop. Therefore I Am.

September 4, 2019The Accountability StudioLIM College, Retail, Retail Apocalypse, The Accountability StudioBBB National Programs

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“The stronger the retail sector, the stronger our economy,” Michael Londrigan, Professor of Graduate Studies at LIM College shares. When news of store closures inundate us over and over again, should we worry about the future of retail and our marketplace overall? Don’t miss what Micheal has to say about it!

Be sure to join us for our Retail Therapy series. The National Retail Federation kicked us off with A Tale of Two Retails.

Driving Into the Future

August 28, 2019The Accountability StudioConsumer Technology Association, Jamie Boone, Self-Driving cars, The Accountability StudioBBB National Programs

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Self-driving cars are no longer an idea of the future, but an innovation of the present. This life-saving technology has come off the television screen and onto the roads. In this episode, Jamie Boone, Vice President, Government Affairs, at Consumer Technology Association joins us to talk about this new reality and what to expect in the future of this field.

Retail Therapy: A Tale of Two Retails

August 21, 2019The Accountability StudioMark Mathews, National Retail Federation, Retail, The Accountability StudioBBB National Programs

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It was the worst of times. It was the best of times. Well, for retailers, which one is it? Is the industry in a tug of war of experiencing both? Mark Mathews, VP of Research Development & Industry Analysis at the National Retail Federation sits with us to shed some light on today’s retail.

We have your retail industry news here. Be sure to join us for the next three episodes as we demystify the future of retail.