Tag Archives: Truth in Advertising

American Election Law Equals Transparency

April 15, 2020The Accountability StudioAdvertising Regulation, Digital Advertising Accountability Program, Political Ads Program, The Accountability Studio, Truth in AdvertisingBBB National Programs

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Political advertising and trust? They should go hand and hand. Now, to address this elephant in the room, BBB National Programs’ Digital Advertising Accountability Program (DAAP) launched the new Political Advertising program.

We can all breathe a sigh of relief, knowing that the BBB National Programs’ DAAP will be monitoring the transparency of political advertising this year. Hit play to hear from Jon Brescia, VP of Digital Advertising Accountability Program, and Ayaz Minhas, Programs Manager for Data Privacy and Digital Programs discuss this exciting new development!

Read full press release.

Hidden Fees Brought to Light

February 26, 2020The Accountability StudioAdvertising Regulation, better business, Hidden Fees, The Accountability Studio, Truth in AdvertisingBBB National Programs

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Hidden fees aren’t just a consumer issue – it’s a problem for businesses as well. The inability to play fair or advertise honestly eventually impacts the reputation of a company, and many times, industries as a whole. Anna Laitin, Director of Financial Policy at Consumer Reports, gives us an inside look at how they’re tackling this issue head-on for both businesses’ and consumers’ well being.