Tag Archives: The Accountability Studio

Data Privacy Accountability in Practice: A Case Study of Cisco

October 20, 2021The Accountability StudioAPEC, CBPRS, Cisco, Data Privacy, The Accountability StudioBBB National Programs

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In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one company’s innovative approach to data privacy, accountability, and trust. Listen in to hear Josh Harris, BBB National Programs’ Director of Global Privacy Initiatives, and Harvey Jang, Vice President and Chief Privacy Officer at Cisco discuss how Cisco developed its privacy program and how he and his team made privacy a business imperative for the company.

For more information about this episode, read the show notes here.

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What’s the Recipe for a Proper Advertising Disclosure?

June 9, 2021Ad WatchersAd Watchers, Advertising Claim, Disclosures, The Accountability StudioBBB National Programs

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While it may seem like a niche issue to some, disclosures are something every advertising lawyer needs to know about. On this episode of Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the ‘Four Ps’ that advertisers must keep in mind when it comes to disclosures: prominence, presentation, placement, and proximity. Tune in to learn more about the ingredients you need for a properly disclosed advertising claim.

For more information about this episode, read the show notes here.

What Does it Mean to Have a “Reasonable Basis” Standard?

May 12, 2021Ad WatchersAd Watchers, Advertising Law, Claims, Pfizer Factors, Reasonable Basis, The Accountability StudioBBB National Programs

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Advertisers are required to have a “reasonable basis” for their advertising claims, but what is “reasonable” in terms of support and the level and type of evidence needed? In this episode of the Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the standard that helps us determine what is reasonable: the Pfizer Factors. Tune in to learn more about each of the factors that form the flexible framework for advertising law today.

For more information about this episode, read the show notes here.

With Great Power Comes Great Responsibility

April 21, 2021The Accountability StudioAdvertising Industry Standards, BBB National Programs, Industry Self Regulation, Industry self-regulation guidelines, Industry self-regulation pros and cons, Self-regulation advertising industry, The Accountability StudioBBB National Programs

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In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? Program leaders responded with an empathic ‘yes,’ but also laid out the numerous factors that can contribute to the success or failure of a self-regulatory initiative. Tune in to hear them discuss the problems in the marketplace that led to the creation of each of their programs, how their programs work, and what they think the future of independent industry self-regulation will look like.

Laura Brett, Vice President, National Advertising Division
Maureen Enright, Vice President, Children’s Food and Beverage Advertising Initiative
Dona Fraser, Senior Vice President, Privacy Initiatives
Peter Marinello, Vice President, Direct Selling Self-Regulatory Council
Moderator: Mary Engle, Executive Vice President, Policy

For more information about this episode, read the show notes here.

So, Who’s Making These Advertising Rules?

April 7, 2021Ad WatchersAd Watchers, advertising, consumer, NAD, Regulation, The Accountability StudioBBB National Programs

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In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices to reveal the complexity of keeping claims truthful and accurate. In this first episode, the hosts talk about the guiding principle behind all NAD decisions: consumer understanding. Hal and La Toya discuss what it means to them to step into the shoes of the consumer and break down all of the factors that NAD takes into consideration during an advertising review that regulators (e.g., the FTC or FDA) may not.

For more information about this episode, read the show notes here.