Tag Archives: advertising

Episode Show Notes: How Can You Ensure Your DEI Efforts Are Authentic?

The Ad Watchers Show Notes, , ,

00:00 – As business owners, we want our customers to feel seen and heard. We want each customer to connect with us in a meaningful way, regardless of their background or experience. Luckily, there is an easy way to ensure that happens: by creating inclusive messages and advertisements. That is why DEIB efforts are so important. DEIB stands for Diversity, Equity, Inclusion, and Belonging. As companies turn their focus to inclusive messaging in their communications, it has emerged as a cornerstone for business and HR strategies. By being mindful of the language we use and how it’s presented visually, companies have the power to send a message of inclusion and acceptance—something potential buyers will not soon forget!  

00:58 – In this episode, Eric Unis, Senior Attorney at the National Advertising Division (NAD), and his colleague Annie Ugurlayan, NAD’s Assistant Director, are joined by Ingrid Otero-Smart, President and CEO at Casanova//McCann. Casanova//McCann is one of the leading Hispanic integrated communications agencies in the U.S. With over 35 years of experience. The company is headquartered in Costa Mesa, CA with offices in NY, Detroit, and Dallas. 

Continue reading Episode Show Notes: How Can You Ensure Your DEI Efforts Are Authentic? →

How Can You Ensure Your DEI Efforts Are Authentic?

Ad Watchers, , ,

Podcast (adwatchers): Play in new window | Download (Duration: 24:07 — 22.1MB) | Embed

Subscribe: Apple Podcasts | RSS

As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful stereotypes in their advertisements.  

Hosts Eric and Annie are joined by Ingrid Otero Smart to discuss the secret to avoiding typecasts and tokenism when depicting diverse cultures. Listen now to understand the key components of a truly inclusive DEI campaign. 

For more information about this episode, read the show notes here.  

 

So, Who’s Making These Advertising Rules?

Ad Watchers, , , , ,

Podcast (adwatchers): Play in new window | Download (Duration: 30:49 — 70.5MB) | Embed

Subscribe: Apple Podcasts | RSS

In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices to reveal the complexity of keeping claims truthful and accurate. In this first episode, the hosts talk about the guiding principle behind all NAD decisions: consumer understanding. Hal and La Toya discuss what it means to them to step into the shoes of the consumer and break down all of the factors that NAD takes into consideration during an advertising review that regulators (e.g., the FTC or FDA) may not.

For more information about this episode, read the show notes here.