Tag Archives: advertising

Time for a Health Claims Checkup?

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Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provide competent and reliable scientific evidence (CARSE). In this episode, your hosts Annie and Eric dig into the weeds of National Advertising Division cases on GLP-1, claims that certain foods could “boost brain health,” performance claims like “live longer” and “jump higher,” and other drug and dietary supplement claims, including those targeted to creating a “calm mood” in children.

Key Takeaways

00:00 Introduction to the National Advertising Division
00:56 Health Claims Overview
02:22 Regulatory Guidance on Health Claims
05:17 Competitor Challenges in Health Claims
08:38 Nutritional Claims and Evidence
11:31 Dietary Supplements and Drug Claims
14:24 Case Studies on Dietary Supplements
15:46 Advertising to Different Audiences
19:07 Claims in Sports Performance Products
22:26 Pain Relief Products and Evidence
23:51 Oral Care Products and Claims
28:36 Final Tips and Conclusion

Episode Show Notes: How Can You Ensure Your DEI Efforts Are Authentic?

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00:00 – As business owners, we want our customers to feel seen and heard. We want each customer to connect with us in a meaningful way, regardless of their background or experience. Luckily, there is an easy way to ensure that happens: by creating inclusive messages and advertisements. That is why DEIB efforts are so important. DEIB stands for Diversity, Equity, Inclusion, and Belonging. As companies turn their focus to inclusive messaging in their communications, it has emerged as a cornerstone for business and HR strategies. By being mindful of the language we use and how it’s presented visually, companies have the power to send a message of inclusion and acceptance—something potential buyers will not soon forget!  

00:58 – In this episode, Eric Unis, Senior Attorney at the National Advertising Division (NAD), and his colleague Annie Ugurlayan, NAD’s Assistant Director, are joined by Ingrid Otero-Smart, President and CEO at Casanova//McCann. Casanova//McCann is one of the leading Hispanic integrated communications agencies in the U.S. With over 35 years of experience. The company is headquartered in Costa Mesa, CA with offices in NY, Detroit, and Dallas. 

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How Can You Ensure Your DEI Efforts Are Authentic?

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As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful stereotypes in their advertisements.  

Hosts Eric and Annie are joined by Ingrid Otero Smart to discuss the secret to avoiding typecasts and tokenism when depicting diverse cultures. Listen now to understand the key components of a truly inclusive DEI campaign. 

For more information about this episode, read the show notes here.  

 

So, Who’s Making These Advertising Rules?

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In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices to reveal the complexity of keeping claims truthful and accurate. In this first episode, the hosts talk about the guiding principle behind all NAD decisions: consumer understanding. Hal and La Toya discuss what it means to them to step into the shoes of the consumer and break down all of the factors that NAD takes into consideration during an advertising review that regulators (e.g., the FTC or FDA) may not.

For more information about this episode, read the show notes here.