Category Archives: In-Depth Discussions

Today’s Retail – Episode Transcript

Listen to the full episode by clicking here. 

Introduction: Welcome to the BBB National Program’s Podcast Better Series, where we will explore top of mind topics with business and industry leaders to understand the leading trends and innovations that continue to push the envelope in today’s marketplace.

James Lee: Thank you for joining us today on the Better Series Podcast. I’m James Lee.

For the past three episodes on this podcast, we’ve been exploring the retail sector in a series we call Retail Therapy. We learned how important retail is to the overall economy and how there is a transition underway being led by consumers, not designers or manufacturers. Our group of experts collectively agreed there is no retail apocalypse. Although if you’re among the tens of thousands of people whose jobs have been impacted by store closures, you might not see it that way.

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Consumer Concerns On Drones

Charles Dickens wrote in his famous novel Oliver Twist, “We cut over the fields at the back with him between us – straight as the crow flies – through hedge and ditch.” Little did he know that one day that crow could be a drone? That’s right. Drones are nothing new to our world. What’s new is that we will be seeing them flying in our communities here sooner than later. Some of us already are! Most of us are aware of their use for our military. But Amazon and UPS are pushing the envelope for that norm and have been for a while now. 

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Drones in Business

Since the dawn of aviation, people have dreamed of the day when flying machines were part of everyday life and routine business. Early science fiction silent movies like Metropolis, The Jetsons cartoon, and even Back to the Future tapped into our fascination with flying cars. While the dream remains alive, the practical application is still in the future.

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Predicting the Future for Business in 2020

Along with holiday parties, gifts, family gatherings, and cookies, this is the time of year when we look back at what happened in the past 12 months and look forward to the New Year. We’ve put fresh batteries in our crystal ball and have divined four topics we’ll be talking about this time next year.

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New Norms for Advertising

Socrates once said, “The secret of change is to focus all your energy not on fighting the old, but on building the new.” The wisest advertisers know this and know it well. As our societal norms transform and shift towards acceptance of all people regardless of race, sexual orientation, religious affiliations, and background, advertising continues to evolve in these waves of change. 

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