Category Archives: In-Depth Discussions

Direct Selling, Not Overselling



COVID-19 has impacted the lives of millions and will continue to, from a health, economic, and personal standpoint for many years to come. Among the heart-breaking thousands of casualties that have occurred, the job market has also taken a hit. The Federal Reserve reports that unemployment rates are higher than they have been since the Great Depression. In this reality, Americans are turning to direct selling as a solution. Continue reading Direct Selling, Not Overselling


A Crisis Mindset is Unparalleled



The Business Continuity in Times of Crisis episode on the Better Series podcast presents Bob Mellinger, the CEO of Attainium Corp, who reminds us that it’s never too late to plan. A mixture of communication, planning, and practiced protocol is essential for crisis management. Business continuity can make organizations more efficient by thoroughly investigating the business process in preparing for disruptions. Looking at it from multiple perspectives makes business more resilient, and planning for these issues leads to fewer surprises when something does occur. 

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Privacy in the Time of COVID-19



When the first cases of a novel coronavirus were reported in China in late 2019, US businesses were not focused on what would become a global pandemic. What they were thinking about was how to comply with tough new state privacy laws that were about to go into effect in 2020.

Flash forward to today and the California Consumer Privacy Act, the New York SHIELD Act and several other state and territorial privacy and security laws are in effect (or soon will be). Some of those laws prohibit the kind of data sharing that health experts say is needed to help respond to the novel coronavirus outbreak in the US.

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Self-Regulation in Political Advertising



“Politics has become so expensive that it takes a lot of money even to be defeated.” That’s what humorist Will Rogers said about political campaigns in the 1930s, well before the advent of digital advertising. 

According to the US Federal Election Commission, candidates for the US Senate and House of Representatives spent a record $5.25 billion dollars on advertising in their quest for public office in 2018. Projections for 2020 Congressional campaign spending top $6 billion. 

Continue reading Self-Regulation in Political Advertising