You’ve likely heard about fake news, but how much have you heard about fake reviews?
For the majority, online reviews and ratings hold considerable merit in influencing purchasing decisions. They have integrated into a form of advertising for today’s companies. People feel more assured about spending their money on brands with five-star reviews than those with little to no feedback. A purpose that was once fulfilled primarily by word-of-mouth and social cues is now replaced by reviews and ratings to validate their investments as smart choices rather than a waste of money.
But what if this validation was based on lies?
Continue reading The Truth Behind Fake Reviews
When was the last time you used cash for a major purchase, like a new pair of shoes? Dinner for two at a restaurant? Or to pay for a tank of gas?
There’s a good chance it’s been a while. Researchers have been following the trend toward a “less cash” society for years, documenting the threshold where people switch from currency to a payment card and how businesses make the decision to go cashless.
Continue reading Running a Cashless vs Less Cash Business
Nearly two years ago, the California legislature passed the most comprehensive privacy and cybersecurity law in the US – the California Consumer Privacy Act or CCPA. The law gives consumers a wide range of rights and creates a series of obligations for businesses – from giving consumers access to the information about them to acting on customer requests to stop selling personal data for marketing purposes or outright delete information in certain circumstances. Continue reading CCPA: Let the Enforcement Begin
COVID-19 has impacted the lives of millions and will continue to, from a health, economic, and personal standpoint for many years to come. Among the heart-breaking thousands of casualties that have occurred, the job market has also taken a hit. The Federal Reserve reports that unemployment rates are higher than they have been since the Great Depression. In this reality, Americans are turning to direct selling as a solution. Continue reading Direct Selling, Not Overselling
On September 18th, 2019, California passed into law Assembly Bill 5 (AB5). AB5 is a controversial law that redefines what it means to be a gig worker in California and requires many of them to be classified as employees. Continue reading Gig’s Up?