Category Archives: The Accountability Studio

Data Privacy Accountability in Practice: A Case Study of Cisco

October 20, 2021The Accountability StudioAPEC, CBPRS, Cisco, Data Privacy, The Accountability StudioBBB National Programs

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In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one company’s innovative approach to data privacy, accountability, and trust. Listen in to hear Josh Harris, BBB National Programs’ Director of Global Privacy Initiatives, and Harvey Jang, Vice President and Chief Privacy Officer at Cisco discuss how Cisco developed its privacy program and how he and his team made privacy a business imperative for the company.

For more information about this episode, read the show notes here.

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What Do CARU’s Revised Guidelines Mean for Advertisers?

September 15, 2021The Accountability StudioAccountability Studio, CARU, Child Advertising LawsBBB National Programs

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Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one of the reasons that BBB National Programs’ Children’s Advertising Review Unit (CARU) recently issued revised guidelines to assure that advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience.

In this episode of the Accountability Studio, Mary Engle, Executive Vice President of Policy at BBB National Programs and Mamie Kresses, Vice President of CARU talk through the most significant revisions to the guidelines and explain what these changes mean for advertisers. Tune in to learn how advertisers can help shrink the gap between a child’s needs online and the safeguards in place to protect them.

For more information about this episode, read the show notes here.

The Past and Future of Privacy Accountability: Is CBPR a Model?

August 4, 2021The Accountability StudioAPEC CBPR, APEC Certification, APEC privacy framework, Data PrivacyBBB National Programs

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In this episode of The Accountability Studio, Moderator Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is joined by two industry professionals for an informative conversation on the cross-border privacy rules (CBPR) system, a voluntary framework with a global impact. BBB National Programs Director of Global Privacy Initiatives Josh Harris, and Sam Schofield, International Trade Specialist, Global Data Privacy, share their knowledge on the purpose and vision of the multi-layered Asia-Pacific Economic Cooperation CBPR system.

For more information about this episode, read the show notes here.

With Great Power Comes Great Responsibility

April 21, 2021The Accountability StudioAdvertising Industry Standards, BBB National Programs, Industry Self Regulation, Industry self-regulation guidelines, Industry self-regulation pros and cons, Self-regulation advertising industry, The Accountability StudioBBB National Programs

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In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? Program leaders responded with an empathic ‘yes,’ but also laid out the numerous factors that can contribute to the success or failure of a self-regulatory initiative. Tune in to hear them discuss the problems in the marketplace that led to the creation of each of their programs, how their programs work, and what they think the future of independent industry self-regulation will look like.

Laura Brett, Vice President, National Advertising Division
Maureen Enright, Vice President, Children’s Food and Beverage Advertising Initiative
Dona Fraser, Senior Vice President, Privacy Initiatives
Peter Marinello, Vice President, Direct Selling Self-Regulatory Council
Moderator: Mary Engle, Executive Vice President, Policy

For more information about this episode, read the show notes here.

The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace

January 27, 2021The Accountability StudioAdtech, Data Monetization, Digital Marketplace, Privacy, The Accountability StudioBBB National Programs

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Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O’Malley, Founder of the Lucid Privacy Group, Christy Harris, Director of Technology & Privacy Research at the Future of Privacy Forum, and Ayaz Minhas, former Data Privacy Manager for BBB National Programs, discuss the challenges and opportunities this ‘perfect storm’ is creating.