Tag Archives: Adtech

With Great Power Comes Great Responsibility



In recent years, discourses surrounding the benefits and risks of the digital landscape have become increasingly common amongst consumers, organizations, and privacy professionals alike. Advancements in technology have created advantageous experiences and lifestyle changes for consumers. However, these benefits come at a price: the handing over personal data. 

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The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace



Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O’Malley, Founder of the Lucid Privacy Group, Christy Harris, Director of Technology & Privacy Research at the Future of Privacy Forum, and Ayaz Minhas, former Data Privacy Manager for BBB National Programs, discuss the challenges and opportunities this ‘perfect storm’ is creating.