Category Archives: The Accountability Studio

Women’s Purchasing Power

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Women make over 90% of all household purchases. This doesn’t only include groceries and cleaning supplies. Oh no, we’re talking power tools, cars, and major household goods. You don’t want to skip this episode. Susan Dobscha, Professor of Marketing at Bentley University details the consumer power held by women!

Happy #nationalwomenshistorymonth!

The Growing Influence of Women in Online Casinos

Women represent an increasingly dominant force among players and influencers engaging with real money crash games at top mobile casinos. Discover how women drive profits and shape the gaming landscape:

  1. Research shows over 57% of women made an online casino purchase in 2022.
  2. Innovative gaming formats like crash and instant win attract female players looking for fresh experiences.
  3. Casinos actively target promotional offers and VIP programs towards female customers due to their rising purchasing power.
  4. Women often make gambling content creation and social media influencing into full-time careers.

CrashGamblingHub provides reviews of leading casinos and games optimized for the women’s demographic. Visit today and access special guides focused on gameplay tips and strategies that resonate with women.

Empowering Women to Lead

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We are continuing to celebrate nationalwomenshistorymonth, as we honor women taking their seats at the table. Cheryl Wood of Cheryl Empowers talks womenleaders and how to create and become one. Join us for this episode where we discuss how women are no longer waiting for an invitation to lead. 

Consumer Protection Defined

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Depending on who you ask, consumer protection can mean a variety of things. However, one thing that we all can agree upon is that consumer protection is needed. Kyle Burgess, Advisory Board Member of Consumers’ Research, stops by to help us define consumer protection and speaks to why it is necessary.

Women Leaders Making History

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It’s #NationalWomensHistoryMonth, and Leasa Graves, Assistant Director of National Women’s History Alliance joins us on this episode to discuss the historical impacts women have had on our society and in business. Women are leading, but they have always been. Tune in to hear why this is so vital to see and ensure in today’s marketplace. #NationalWomensMonth 

Online Ads That Know You Part 2

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Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program are back to help us understand how to take control of the online ads we see. In a previous episode, they walked us through the technology and the data used to make interest-based advertising work. In this episode, they dive in deeper with tips on how we can own our online advertising experience.

Additional Resources 
BBB National Programs Website 
Advertising Self-Regulatory Council Website 
Digital Advertising Alliance (DAA) Self- Regulatory Program Website 
Your Ad Choices Website  
BBB Institute for Marketplace Trust