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On this episode of The Bistro, host Elaine Espinola and Project Director of BBB National Programs Podcasts dive deeper into the conversation surrounding the retail industry by revisiting three previous episodes that each introduced a layer to the discussion: Women’s Purchasing Power, BlackFriday.com, and A Parent’s Guide for Back to School Shopping. Check out this episode to learn more about who is driving consumer spending, what we spend our money on, and how the marketplace is adjusting.
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Women make over 90% of all household purchases. This doesn’t only include groceries and cleaning supplies. Oh no, we’re talking power tools, cars, and major household goods. You don’t want to skip this episode. Susan Dobscha, Professor of Marketing at Bentley University details the consumer power held by women!