In the first episode of season two of Privacy Abbreviated, Dona Fraser, the SVP of Privacy Initiatives for BBB National Programs, is joined by new cohost Jason Cronk, the President of the Institute of Operational Privacy Design. After introducing Jason, Dona dives into some of the current topics regarding privacy and interviews Jason on his history in the field.
Continue reading Episode Show Notes: Privacy IRL: Meet the Hosts of Priv
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Many people think privacy is a narrow lane, but in reality, privacy is so much more. In a world where every business is a global business, the challenges and risks in the privacy space become increasingly complex and intertwined, and the definition of ‘privacy’ itself varies depending on who you speak to. In this episode of Priv, host Dona Fraser interviews our new co-host, Jason Cronk, on how he defines privacy, what drives him, and a little bit about his journey into a career in privacy.
For more information about this episode, read the show notes here.
Show Notes: The Good, the Bad, and the Grey of Targeted Advertising
00:00 – In episode two of Privacy Abbreviated, hosts Dona Fraser, Senior Vice President of Privacy Initiatives at BBB National Programs, and Catherine Dawson, General Counsel and Chief Privacy Officer of Osano, walk listeners through how to target responsibly. Some consumers love the personalization it delivers to their social media feeds, while others are concerned that it’s an invasion of privacy. With their guest, they discuss how to use targeted advertising responsibly, using data to track consumers and display ads for products they have previously shown interest in, and how marketers should prepare for the American Data Protection and Privacy Act.
Continue reading Episode Show Notes: The Good, the Bad, and the Grey of Targeted Advertising
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As a consumer, do you see value in targeted advertising or are you creeped out by marketers tracking you across the internet?
In this episode of Privacy Abbreviated, hosts Catherine and Dona are joined by the host of the MarTech Podcast and founder of I Hear Everything, Ben Shapiro. Together, they discuss how small and medium businesses (SMBs) should use targeted advertising without crossing legal boundaries or scaring away customers. Ben offers insight into where he sees the marketing industry headed and how advertisers can prepare for emerging privacy laws. Listen now to learn how to provide continuous value to your audience, how to keep them engaged, and how to keep them coming back for more.
For more information about this episode, read the show notes here.
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BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and medium-sized companies and what business leaders can do to meet challenges in this evolving landscape.
As we gear up for the first episode, tune in to this sneak peek from the hosts where they outline the topics they plan to explore this season, ranging from the importance of user experience and meaningful consent in the Metaverse to wearables to targeted advertising, and more. Subscribe today so you don’t miss an episode about what’s happening in the privacy world and what to do about it.