Tag Archives: IBA

Online Ads That Know You Part 2

The Accountability Studio, , , , ,

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Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program are back to help us understand how to take control of the online ads we see. In a previous episode, they walked us through the technology and the data used to make interest-based advertising work. In this episode, they dive in deeper with tips on how we can own our online advertising experience.

Additional Resources 
BBB National Programs Website 
Advertising Self-Regulatory Council Website 
Digital Advertising Alliance (DAA) Self- Regulatory Program Website 
Your Ad Choices Website  
BBB Institute for Marketplace Trust

Online Ads That Know You – Part 1

The Accountability Studio, , , ,

Podcast: Play in new window | Download (Duration: 12:30 — 28.6MB) | Embed

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Have you ever searched a website realizing after leaving it, there are ads following you everywhere you go online related to what you just browsed? You are indeed being followed. Ready to take control of how much data advertisers can utilize from you to remain in front of you? Tune in to this two-part episode where Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program tell you how.

Additional Resources
BBB National Programs Website
Advertising Self-Regulatory Council Website
Digital Advertising Alliance (DAA) Self- Regulatory Program Website
Your Ad Choices Website 
BBB Institute for Marketplace Trust