Tag Archives: Fake Reviews

The Truth Behind Fake Reviews



You’ve likely heard about fake news, but how much have you heard about fake reviews?

For the majority, online reviews and ratings hold considerable merit in influencing purchasing decisions. They have integrated into a form of advertising for today’s companies. People feel more assured about spending their money on brands with five-star reviews than those with little to no feedback. A purpose that was once fulfilled primarily by word-of-mouth and social cues is now replaced by reviews and ratings to validate their investments as smart choices rather than a waste of money. 

But what if this validation was based on lies? 

Continue reading The Truth Behind Fake Reviews


The Confidence and Perception Behind Online Reviews



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Joe Rohrlich, Chief Revenue Officer at Bazaarvoice, breaks down the power of reviews in this week’s podcast. From explaining the digital landscape that incites a sense of urgency for businesses to have ratings to the lasting negative impact fake reviews can have on a companies revenue and reputation, Rohrlich provides insight that you won’t want to miss about this hot topic. Listen in to find out more!