Tag Archives: Advertising Law

What Does it Take to Get Consumer Perception Surveys Right?

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Consumer perception surveys are notoriously difficult to get right – from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong.

In this episode of Ad Watchers, hosts provide an overview of some of the biggest points to consider when creating consumer perception surveys, such as whether it has an appropriate universe and a representative sample, how to determine if you have a well-designed questionnaire, and how to use these surveys effectively at NAD. Hosts were also joined by Joel Steckel, marketing professor and the vice dean for doctoral education at NYU’s Stern School of Business, who spoke about his philosophy on survey design, the importance of how respondents interpret questions, and the most common mistakes companies make when it comes to designing surveys.

For more information about this episode, read the show notes here.

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Episode Show Notes: How Can You Avoid the Grey Areas of Green Claims?

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Accountability Studios presents season two of Ad Watchers—a unique podcast series brought to you by the National Advertising Division (NAD) of BBB National Programs, a team with 50 years of experience investigating and resolving disputes over the truthfulness and accuracy of national advertising campaigns.

In the season’s first episode, La Toya and Eric walk listeners through environmental benefit claims, or “green claims,” such as sustainability, to help advertisers and practitioners think about the questions they should ask when advertising in this arena.

Continue reading Episode Show Notes: How Can You Avoid the Grey Areas of Green Claims? →

How Can You Avoid the Grey Areas of Green Claims?

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Podcast (adwatchers): Play in new window | Download (Duration: 42:10 — 38.6MB) | Embed

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As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustainability performance.

In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” to help advertisers and practitioners think about the questions they should ask when advertising in this arena. Listen in to hear the four critical questions that companies should ask themselves when developing advertising that incorporates any type of environmental marketing claims.

For more information about this episode, read the show notes here.

Love what you’ve heard? Tell us how we can deliver you more great conversations. Share your insights and suggestions for future episodes. 

Episode Show Notes: The Best Podcast Episode Ever: What is Puffery?

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In this fifth episode of the Ad Watchers series, hosts Hal and La Toya talk about puffery. There is no universal definition for this term, but La Toya provided the following description: “Puffery is an exaggerated, blustering, or boastful statement. Or a general claim that could only be understood as an expression of opinion, not a statement of fact.”

Continue reading Episode Show Notes: The Best Podcast Episode Ever: What is Puffery? →

What Does it Mean to Have a “Reasonable Basis” Standard?

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Advertisers are required to have a “reasonable basis” for their advertising claims, but what is “reasonable” in terms of support and the level and type of evidence needed? In this episode of the Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the standard that helps us determine what is reasonable: the Pfizer Factors. Tune in to learn more about each of the factors that form the flexible framework for advertising law today.

For more information about this episode, read the show notes here.