During the second episode of the Ad Watchers series, hosts Hal Hodes and La Toya Sutton engage their listeners in an insightful conversation about the importance of advertisers having a “‘reasonable basis” for their claims. They dive deeper into this topic by defining “reasonable” and what this calls for regarding the level of support and type of evidence needed to substantiate a claim.
For purposes of this episode, Hal and La Toya explained that the standard for defining “reasonable” is the Pfizer Factors.
Continue reading Episode Show Notes: What Does it Mean to Have a “Reasonable Basis” Standard?