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Join us for this episode of Privacy Abbreviated, where Dona Fraser is joined by Rukiya Bonner, Director, Children’s Advertising Review Unit, BBB National Programs to discuss a year in children’s privacy in review. Dona and Rukiya break down the FTC’s COPPA Rule revisions, what new legislation has been proposed, what those proposals mean for businesses (including consideration of teen users), and predictions on what could be coming next.
Dona and Rukiya’s conversation highlights the challenges of balancing privacy and safety, navigating targeted advertising, and the importance of proactive measures for companies operating in this space. Key takeaways emphasize the need for vigilance, transparency, and the adoption of best practices in privacy compliance.
Chapters
[00:00] Introduction to Children’s Online Privacy
[03:30] Current Legislative Landscape for Children’s Privacy
[06:03] Understanding COPPA in All Forms
[12:26] The Role of Safe Harbors
[18:44] State-Level Privacy Laws and Their Implications
[23:55] Challenges in Balancing Privacy and Safety
[28:56] Navigating Targeted Advertising and Data Privacy
[37:38] Key Takeaways for Companies in the Children’s Space
Key Takeaways
- The definition of a child is crucial in privacy discussions.
- Legislative proposals are increasing but progress is slow.
- COPPA 1.0 remains the law, with updates anticipated in 2025.
- Verifiable parental consent is evolving with technology.
- Safe harbors provide essential compliance support for companies.
- State-level laws are creating a complex patchwork for compliance.
- Balancing privacy and safety is a significant challenge.
- Targeted advertising must comply with strict regulations.
- Companies should prepare for the upcoming changes in legislation.
- Engaging with third-party vendors is critical for compliance.