CFBAI: A BBB National Program



Childhood obesity is a serious national and global problem. With the influence that advertising has on young children’s consumption, self-regulation is a method used to assist in tackling the issue. Advertising to small children is framed by a mix of legislation and advertising self-regulation through programs such as the Children Food & Beverages Advertising Initiative or CFBAI. Learn more about how CFBAI works to improve food advertising directed to children.


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