Back To School Shopping Equals Big Business



We are in the midst of wrapping up summer and getting back to school. There is no doubt that retailers have been reminding us of this fact as store shelves are packed with school supplies. Back to school shopping is a vital time of year for retailers, right behind holiday shopping. Join us as we chat with Katherine Cullen, Director of Industry and Consumer Insights, at the National Retail Federation to learn how best to navigate the store aisles.