In this episode of Ad Watchers, National Advertising Division (NAD) Assistant Director Annie Ugurlayan and attorney Dan Range are joined by a familiar personality to discuss claim substantiation for green claims. Former Ad Watchers host—and current Legal Director at The Clorox Company—La Toya Sutton, returns to share insight on her approach to ensuring responsible advertising of brands’ environmental impact.
Continue reading Episode Show Notes: It’s Not Easy Being Green. What’s Next in ESG?
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Consumers want to make responsible purchases when they can and, when it comes to helping the environment, that means selecting products that claim to do just that. But can advertisers back up what they claim? And what do advertisers need to think about to do so? Once again the Ad Watchers team tackles green marketing and environmental benefit claims, this time on the heels of the comment window for an update to the Federal Trade Commission’s Green Guides.
In this episode of Ad Watchers, hosts Dan and Annie are joined by an Ad Watchers veteran, La Toya Sutton, now with The Clorox Company, ahead of Earth Day to discuss what’s new in green claims and the in-house perspective on addressing brand claims before they hit the shelves.
For more information about this episode, read the show notes here.
Accountability Studios presents season two of Ad Watchers—a unique podcast series brought to you by the National Advertising Division (NAD) of BBB National Programs, a team with 50 years of experience investigating and resolving disputes over the truthfulness and accuracy of national advertising campaigns.
In the season’s first episode, La Toya and Eric walk listeners through environmental benefit claims, or “green claims,” such as sustainability, to help advertisers and practitioners think about the questions they should ask when advertising in this arena.
Continue reading Episode Show Notes: How Can You Avoid the Grey Areas of Green Claims?
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As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustainability performance.
In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” to help advertisers and practitioners think about the questions they should ask when advertising in this arena. Listen in to hear the four critical questions that companies should ask themselves when developing advertising that incorporates any type of environmental marketing claims.
For more information about this episode, read the show notes here.
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