Podcast (adwatchers): Play in new window | Download (Duration: 31:23 — 71.8MB) | Embed
Subscribe: Apple Podcasts | RSS
While it may seem like a niche issue to some, disclosures are something every advertising lawyer needs to know about. On this episode of Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the ‘Four Ps’ that advertisers must keep in mind when it comes to disclosures: prominence, presentation, placement, and proximity. Tune in to learn more about the ingredients you need for a properly disclosed advertising claim.
For more information about this episode, read the show notes here.