Ad Watchers season two is underway. In this second episode of the season, hosts La Toya and Eric are joined by a special guest, Professor Joel Steckel. Professor Steckel is a Marketing Professor at the Stern School of Business at New York University and the Vice Dean for Doctoral Education. He joins in on a dynamic conversation centered on consumer perception surveys. In season one’s episode, “What Does it Mean to Have a “Reasonable Basis” Standard,” your hosts promised loyal listeners a conversation addressing reliable consumer surveys.
Continue reading Episode Show Notes: How to Get Consumer Perception Surveys Right?