Podcast (beyond-the-influence): Play in new window | Download (Duration: 56:34 — 77.7MB) | Embed

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In the debut episode of the Beyond the Influence podcast, host Tueré Rodriguez sits down with Martin Bowier, Director of Influencer & Talent Marketing for the National Football League (NFL) to talk about the evolving world of influencer marketing. Bowier discusses his journey to his current role, working with incredible talent to advance the mission of the NFL, and the importance of transparency, authenticity, and brand responsibility in influencer marketing.

Bowier speaks about the “box” influencers can sometimes find themselves within, whether regulatory or brand-directed, and encourages influencers to find ways to be creative within that space.

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Podcast (beyond-the-influence): Play in new window | Download (Duration: 1:16 — 1.7MB) | Embed

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On April 15, the first episode of Beyond the Influence, the brand new podcast from BBB National Programs, drops – hosted by Tueré Rodriguez. Check out the trailer for an exclusive sneak peek at our incredible guests, their candid conversations, insider knowledge on influencer marketing and endorsements, and advice for the next wave of influencers.

Guests this season include…

– Martin Bowier, Director of Influencer & Talent Marketing, NFL
– Clinton Portis, 2x Pro Bowl Running Back & Coach for Delaware State Hornets
– Ty Young, Former WNBA player & Coach for the Chicago Sky
– Olivia Davis and Zainab Okeowo, Fashion and Beauty Content Creators and Brand Ambassadors
– Tommie Harris, 3x Pro Bowl Defensive Tackle and Country Music Artist
– Kirstie Pike and Christine Diaz, Award-Winning Luxury, Lifestyle, and Fashion Content Creators