Category Archives: >Better Series

Marketing in a Consumer Consent World



Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with their hand in the cookie jar. Pete Spande, Publisher of Business Insider, and Dave Grimaldi, Executive VP of Interactive Advertising Bureau (IAB), talk us through what this means for the digital marketing world. Take a listen!


Consumer Reviews vs. Business’ Reputation



Consumer reviews are more than a business’ privilege to boost its reputation. They are a consumer’s right. The Federal Trade Commissions (FTC) sees consumer reviews as a tool that allows customers to learn about a company before doing business with them. Carl Settlemyer, Attorney, at the FTC helps businesses understand how to comply with the Consumer Review Fairness Act.


COPPA is Changing, Is Your Business Ready?



Are you a business owner that caters to children? It is imperative to stay up-to-date on the latest laws protecting children in advertising. Dona Fraser, Vice President of CARU takes us through the changing landscape of COPPA laws relating to this trending topic. Don’t miss out on this thought-provoking conversation.


Cybersecurity for Small Businesses



Small businesses! You are NOT immune from cyber-attacks. Hackers do not discriminate when it comes to who they target. Now more than ever, cybersecurity is a critical need in the world of small and medium-sized businesses. Lisa Shifferle, an attorney in the FTC’s Division of Consumer and Business Education, shares her insights on this pertinent topic. Small business owners, you’ll want to take notes on this one!


When Hackers Go Phishing



Calling all businesses! It’s National Cybersecurity Awareness Month! It’s a great time to stop and ensure you are #cyberaware. James Ruotolo from SAS and Jon LaCour, Founder of PhishLabs, provides us an informative chat on how to safeguard against today’s cyber tricksters. You’ll want to hit play on this one. 

#BeCyberSmart #CyberAware #NCSAM