Category Archives: Better Business > Better Series

The Business of Sweet Signatures



Holidays and sweet treats go hand in hand!  Learn all about the sweet business of chocolates with Monica Archondo, the owner of Sweet Signatures who takes a break from the baking and joins us to share advice on how to operate a successful family fun business.


Retailers Gear Up For The Holidays



Retailers, are you ready for the 2018 Holiday Season? The National Retail Federation is our guest for this episode of Better Series. Director of Industry and Consumer Insights, Katherine Cullen stops by to provide some helpful tips on consumer expectations this holiday. Tune in to getting ready for what the association describes as a shopping season on the “up”.


Understanding Donor’s Trust This Giving Season



Can you believe it? It is that time year again. Time for gifting and giving. Charitable donations increases during the holidays and non-profits are preparing to see support pour in for their causes. However, do they truly understand how donors perceive them or how best to reach their most prominent supporters? Join us as we talk with Elvia Castro, Manager, Regional Charity Reporting and Bennett Weiner, Chief Operating Officer of BBB Wise Giving Alliance about their phenomenal report on donor trust.


Cloud-Based Internet Security



Internet cyber threats and attacks are increasing for companies both large and small. Dan Maier, VP of Marketing with Cyren, shares the latest “IT mega-trends” that are creating the perfect storm for cyber attackers. Learn how you can protect your business on this episode of Better Series.