All posts by betterbusiness

The Truth Behind Fake Reviews



You’ve likely heard about fake news, but how much have you heard about fake reviews?

For the majority, online reviews and ratings hold considerable merit in influencing purchasing decisions. They have integrated into a form of advertising for today’s companies. People feel more assured about spending their money on brands with five-star reviews than those with little to no feedback. A purpose that was once fulfilled primarily by word-of-mouth and social cues is now replaced by reviews and ratings to validate their investments as smart choices rather than a waste of money. 

But what if this validation was based on lies? 

Continue reading The Truth Behind Fake Reviews


The Confidence and Perception Behind Online Reviews



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Joe Rohrlich, Chief Revenue Officer at Bazaarvoice, breaks down the power of reviews in this week’s podcast. From explaining the digital landscape that incites a sense of urgency for businesses to have ratings to the lasting negative impact fake reviews can have on a companies revenue and reputation, Rohrlich provides insight that you won’t want to miss about this hot topic. Listen in to find out more!


Running a Cashless vs Less Cash Business



When was the last time you used cash for a major purchase, like a new pair of shoes? Dinner for two at a restaurant? Or to pay for a tank of gas?

There’s a good chance it’s been a while.  Researchers have been following the trend toward a “less cash” society for years, documenting the threshold where people switch from currency to a payment card and how businesses make the decision to go cashless. 

Continue reading Running a Cashless vs Less Cash Business


A Cashless Future



How close are we from entering into a world where cash is no longer accepted? Do we truly understand the benefits and implications of completely going cashless and relying solely on financial transactions that are intimately connected with our data? Dr. Shelle Santana, Associate Professor at the Harvard University Business School, answers these questions and more on this episode of the >Better Series podcast.


CCPA: Let the Enforcement Begin



Nearly two years ago, the California legislature passed the most comprehensive privacy and cybersecurity law in the US – the California Consumer Privacy Act or CCPA. The law gives consumers a wide range of rights and creates a series of obligations for businesses – from giving consumers access to the information about them to acting on customer requests to stop selling personal data for marketing purposes or outright delete information in certain circumstances. Continue reading CCPA: Let the Enforcement Begin