All posts by betterbusiness

With Great Power Comes Great Responsibility



In recent years, discourses surrounding the benefits and risks of the digital landscape have become increasingly common amongst consumers, organizations, and privacy professionals alike. Advancements in technology have created advantageous experiences and lifestyle changes for consumers. However, these benefits come at a price: the handing over personal data. 

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The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace



Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O’Malley, Founder of the Lucid Privacy Group, Christy Harris, Director of Technology & Privacy Research at the Future of Privacy Forum, and Ayaz Minhas, former Data Privacy Manager for BBB National Programs, discuss the challenges and opportunities this ‘perfect storm’ is creating.

 

 


Unique Protections for a Unique Audience



The world has increasingly become digitized as advancements in technology have made it possible for people to stay connected. 2020 heightened this digital state due to the coronavirus pandemic (COVID-19). With physical distancing required, the number of people utilizing technology for day-to-day activities skyrocketed.

While recent years have seen digital footprints expand across user demographics from children using Messenger Kids to adults working from home, there is one core user base that stands out. Teens.

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Why Teens Need Unique Privacy Protections



As the COVID-19 pandemic has heightened the digital environment, online engagement has increased across user demographics. In this episode, authors of the BBB National Program’s paper Risky Business: The Current State of Teen Privacy in the Android App Marketplace join us to provide insight into the importance of protecting teenage users. Listen in to hear Ayaz Minhas, Data Privacy Manager, Isaac Cronk, Digital Advertising Compliance Specialist, and Cameryn Gonnella, Compliance Manager explain “why now, why teens.”


Time for Revolution in the Direct Selling Industry



When speaking about the importance of the Direct Selling Self-Regulatory Council’s (DSSRC) recently published guidelines, President of the Direct Selling Association Joe Mariano said, “It’s time not just for evolution, but revolution.” In this episode, Joe Mariano speaks with Tom Cohn, Interim General Counsel and Corporate Secretary of New Avon, Brian Muir, Vice President and Head of Global Compliance of Nu Skin Enterprises, and John Parker, Chief Sales Officer and Regional President of Amway to discuss how the nature of this fast-changing marketplace has informed the direct selling industry’s approach to self-regulation, how the DSSRC has helped, and the work that lies ahead.